Transparency: Brand Reputation and Patient Trust

Agreed: transparency is critical for patient trust. With so few HIT corporations putting patients in charge of personal health information (PHI), it is rare good news to see a companies like Jericho working on consent directives.

From the Article:

 
Keeping a solid brand in healthcare requires trust. Trust is important no matter the industry. However, in healthcare, trust is more personal. When it comes to patient care, much private, personal information is given by individuals and also received through physician engagement and various clinical tests. Patient information needs to be safeguarded, just as a patient intends it to be.

Recently, The University of Texas at Austin Health Information Technology Program, Jericho Systems Corporation, and Conemaugh Health System undertook a pilot to test if protected health information (PHI) can adhere to consent directives. The good news is they proved the integrity of a patient’s consent directive through the health information exchange. With this test, greater confidence in patient data security and privacy is gained. The work doesn’t stop here, as there are many practices necessary to support patient privacy and security as networks expand and exchanges broaden.

Equally important are practices to support data transparency in healthcare. Transparency should mean that patients know what data is being collected and who their data is being shared with.

The points are straightforward here, too.

  • Trustworthy brands in healthcare embrace transparency. Open communication about what information is being collected and shared rises to the same standard of protecting the privacy of designated PHI.
  • Brands build relationships, and relationships are built on trust. Transparency builds trust, as does consistently delivering on your promises made.

To read the full article, please visit: Transparency: Brand Reputation and Patient Trust