Deborah Peel, MD, Founder and Chair, Patient Privacy Rights
Adrian Gropper, MD, Chief Technology Officer, Patient Privacy Rights
Predictive analytics is the use of big data to suggest targeted interventions that increase revenue and improve health. Predictive analytics can also be defined as involuntary data collection and surveillance leading to discrimination.
Fair information practice principles (FIPPs) have been around for decades but are seldom invoked in the design and promotion of health care services. As health reform sweeps through our industry, the use of FIPPs will be increasingly important to enhance trust, privacy, and differentiate your service.
• Be able to apply FIPPs to evaluate internal use and health information exchange
• Understand the business case for more powerful patient portals
• Understand techniques for social media and bi-directional patient engagement
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