“Marketers maintain databases that purport to track and sell the names of people who have diabetes, depression, and osteoporosis, as well as how often women visit a gynecologist, according to a Senate report published Wednesday.
The companies are part of a multibillion-dollar industry of “data brokers” that lives largely under the radar, the report says. The report by the Senate Commerce Committee says individuals don’t have a right to know what types of data the companies collect, how people are placed in categories, or who buys the information.
The report came in advance of a committee hearing on industry practices Wednesday afternoon.
The report doesn’t contain any new evidence of wrongdoing by the industry, but it underscores the tremendous increase in the sale and availability of consumer information in the digital age. An industry which began in the 1970s collecting data from public records to help marketers send direct mail has become an engine of a global $120 billion digital-advertising industry, helping marketers deliver increasingly targeted ads across the web and on mobile phones.”
To view the full article please visit: Brokers Trade on Sensitive Medical Data with Little Oversight, Senate Says