Google to Sell Users’ Endorsements

The New York Times posted an article reminding us about the permanence of our digital footprints.  Those old posts are never forgotten and can now be used by Google to make a profit.

“Those long-forgotten posts on social networks, from the pasta someone photographed to the rant about her dentist, are forgotten no more. Social networks want to make them easier to find, and in some cases, to show them in ads.  Google on Friday announced that it would soon be able to show users’ names, photos, ratings and comments in ads across the Web, endorsing marketers’ products. Facebook already runs similar endorsement ads.”

“’People expect when they give information, it’s for a single use, the obvious one,’ said Dr. Deborah C. Peel, a psychoanalyst and founder of Patient Privacy Rights, an advocacy group. ‘That’s why the widening of something you place online makes people unhappy. It feels to them like a breach, a boundary violation.’”

“’We set our own boundaries,’” she added. ‘We don’t want them set by the government or Google or Facebook.’”

“Dr. Peel said the rise of new services like Snapchat, which features person-to-person messages that disappear after they are opened, showed how much people wanted more control over how their information was shared.”

To view the full article click here

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