Do Not Track? Advertisers Say ‘Don’t Tread on Us’

See the full article written by Natasha Singer in the NY Times at Do Not Track? Advertisers Say ‘Don’t Tread on Us’

Americans are all victims of a massive hidden “surveillance economy” that collects and sells every bit of online information about us (and health information is the most valuable of all). This story is about the battle between the US data mining industry and the consumers, patients, and corporations that oppose secret data mining.

“Brendon Lynch, Microsoft’s chief privacy officer, said a recent company study of computer users in the United States and Europe concluded that 75 percent wanted Microsoft to turn on the Do Not Track mechanism. “Consumers want and expect strong privacy protection to be built into Microsoft products and services.”

“The Association of National Advertisers recently attacked Microsoft because Microsoft’s new browser will automatically tell hidden data collectors ‘Do Not Track’ users online.  “Microsoft’s action is wrong. The entire media ecosystem has condemned this action,” the letter said.”

It’s not surprising to see this attack by the data mining industry on Microsoft. There will be many more attacks as the public realizes the harms that are caused by unfettered corporate and government collection of personal information.  Today’s surveillance economy is based on monetizing personal data, selling intimate minute-by-minute profiles of our minds and bodies.

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