Crunch Two Data Sets, Call Me in the Morning

See full article in Bloomberg Businessweek Article

As hospitals are acquiring more and more digital patient data, they are quickly turning to “Big Data” tech companies with expertise in data-mining, which “has already led to some measurable improvements in patient care” according to hospital administration. However, patients are rarely notified when their records are being used in this way because the data is exempt from federal privacy protection due to their necessity for “quality improvement”. “People do not like to have researchers of any stripe using their electronic health records”, says Deborah Peel, MD of Patient Privacy Rights. “As a matter of respect and autonomy and patient-centeredness, patients want to be asked. When they are asked, by and large, they support this. It’s the not-being-asked stuff that’s really bad”. A breakdown in patient-physician trust about data privacy can cause huge problems with patient care arising from patients refusing to share all necessary information with physicians as a means to avoid exposure.

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