Changes to EU Data Protection Directive Will Likely Impact U.S.-Based Companies

See full article at Loeb & Loeb, LLP Privacy Law Alert: Changes to EU Data Protection Directive Will Likely Impact U.S.-Based Companies

“Planned changes to the European Union’s Data Protection Directive (EU Directive), some of which are directed at non-EU companies, may significantly impact how U.S.-based entities that interact with EU consumers can collect, store and use consumer data.

The revised EU Directive will give consumers more control over their personal data, including requiring explicit user consent before companies can use data and giving consumers the right to delete data, especially data they posted themselves, otherwise known as the “right to be forgotten.”  The proposed changes also will likely include increased transparency for data processing – providing greater information about when and how data is collected, stored and used, and making it easier for consumers to indicate their privacy preferences.”

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