A New Voice in Online Privacy: Group Wants Tighter Rules for Collecting, Using Consumer Data

A group of privacy scholars, lawyers and corporate officials are launching an advocacy group today designed to help shape standards around how companies collect, store and use consumer data for business and advertising.

The group, the Future of Privacy Forum, will be led by Jules Polonetsky, who until this month was in charge of AOL‘s privacy policy, and Chris Wolf, a privacy lawyer for law firm Proskauer Rose. They say the organization, which is sponsored by AT&T, aims to develop ways to give consumers more control over how personal information is used for behavioral-targeted advertising.

Internet companies have come under fire for tracking consumers’ online habits in order to tailor ads relevant to their interests. Lawmakers have held several hearings this year to examine online privacy protections.

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