Online Privacy: Nowhere to Hide from Internet Tracking
Managers should play a major role in ensuring that their companies adhere to ethical online privacy policies. Using spyware, web monitoring software or other Internet monitoring techniques to track and document the behavior of your customers needs to be managed with restraint in order to protect the privacy of individuals.
If you sometimes get the feeling that you’re being watched or tracked by unknown entities, you’re not being paranoid. You’re just being observant.
In fact, a variety of public and private organizations are attempting to find out all about you: what Web sites you visit and the pages you view there, what products you buy online, what your health concerns are—even what medicines you take.