Congress Opens Debate on Behavioral Advertising

On Capitol Hill today, two opposing sides fired the first shots in what promises to be a heated debate over whether or not Internet service providers and other businesses should be allowed to track users’ behavior in detail as they travel across the Web.

At issue is the emerging technology offered by companies such as the U.S.-based NebuAd and the U.K.-based Phorm, which are currently doing trials with ISPs to study users’ clickstreams and deliver banner advertising that is tailored to their online behavior. Some of these trials have come under hailstorms of criticism from privacy advocates, and in some cases, ISPs have chosen to postpone the rollout of new services until privacy issues have been addressed.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>