Q&A with Charter VP: Your Web activity, logged and loaded

Charter Communications is planning to monitor its customers’ Web surfing and then, anonymously, display relevant advertisements.
What the third-largest U.S. cable operator, headquartered in St. Louis, Mo., probably wasn’t planning on was a privacy-fueled Internet backlash that began a few days ago after it began notifying customers of its intentions. For its part, Charter describes its behavioral profiling plans this way: “innovative new technology in the field of online advertising enables Charter to provide you with an enhanced online experience that is more customized to your interests and activities.”

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